Mobile Optimization: Why It Matters to Businesses

Optimizing a website for mobile users has occupied many entrepreneurs these days, and it demands your attention as well.

You’re probably wondering: What’s so important about it, and why should you invest time into it? To answer your question, here are specific numbers. Just two years ago, mobile commerce comprised 23 percent of all online transactions; with companies owning mobile-optimized websites enjoying a good 5 percent conversion advantage over non-participating competitors. With the prevalence of mobile devices today, however, you can only imagine how big these numbers have grown.

Mobile optimization is critical to today’s business landscape because of another reason: mobile users behave differently, adding to the fact that their numbers are growing. Compared to desktop users, mobile users want information in quick, easily comprehensible bits. You should also take note of the fact that most of the purchases made by mobile users are often impulse buys, and that statistics show them spending more for such purchases.

In addition to the facts mentioned above, mobile users also share one thing: they can get dissatisfied pretty quickly. Various studies have shown that roughly 43 percent of consumers are unlikely to revisit a slow-loading mobile site, with 40 percent of them also likely to turn to a competitor’s site after a bad mobile experience.

One thing is certain: without mobile optimization, you’re missing out on a lot of good things. If you haven’t upgraded your website yet with the help of a professional web design agency, it’s time to do so.

Doing Away with Obsolete Web Design Trends

Web design trends, like most trends, are here today and gone tomorrow. If your business website is still adhering to older web design trends, you might actually be holding yourself back from enticing prospective visitors to do business with you. To know if your website needs a revamp as soon as possible, check for any sign of these outdated web design trends.

Blocks of Texts

Long ago, a lengthy, text-filled website might have looked professional and academic to visitors. Today, however, it might only give them a headache now that users opt for more visual web experiences. To remedy this, simply cut the text to the essentials while heavily investing in quality visuals.

Irrelevant Features

Ideally, your website should be able to present your story and your products and services to visitors, something that you can’t achieve with irrelevant features or elements. Though they might seem like great additions to your website at first, they merely downgrade user experience in the long run.

Autoplay Videos

It’s always great to have videos tell the story for you, but it wouldn’t do to have them played against the user’s wishes. Not only does they cause annoyance, they also restrict them from interacting with your website’s content.

Mobile Versions

There was a time when mobile versions of websites were an added plus for businesses, but with the increasing emphasis on mobile surfing nowadays, the need for mobile versions is replaced by the need for responsive web design.

2 Essentials of Web Design in 2015

Are you starting a fresh digital marketing campaign this year? Are you rebranding your company for 2015? Make sure your online presence is consistent with your improvements or changes. Start with your official website, and consider the elements it contains. Think of how you can tweak its features or alter the website altogether for it to fit in your new campaign or branding strategy. Continue reading