Many business owners believe that online marketing is something they should pursue only if they want to build a national or even international brand. The truth is: online marketing is primarily done with a local audience in mind. Have you ever searched for a business on Google without adding a location? What do you think comes back to you in your search results? That’s right, local.
Your business can be one of those highranking local search results if you work on creating Local Buzz for it. Did you know that over 50 percent of online searches for products and services resulted in customer visits? With the prevalence of mobile technology, more people are searching for your business on the Internet, and you better make it easy for them to find you.