Responsive Design: Your Portal to Mobile Marketing

Mobile devices, like smartphones and tablets, are getting more powerful every year. Nowadays, people use them to access the Internet so much that it is estimated that by 2017, 90 percent of all Internet activity will be done through a mobile device. For businesses and entrepreneurs, this is a wake-up call telling them that their online marketing efforts should also start taking mobile interactivity into account.

It’s a good thing, then, than a renowned Lombard web design agency can lend these people a hand using ”responsive web design”, which is something that most Internet experts say is crucial for the inevitable transition to the mobile Internet. Responsive web design basically allows a website to adapt to various screen sizes, resolutions, and orientations, which are what most Internet-capable mobile devices are known to have. In other words, a responsive design ensures that a website remains functional and orderly regardless if it’s viewed from a tablet, a smartphone, or a desktop computer.

Through this feature, mobile marketing campaigns will have greater coverage and impact since mobile users can access ads, offers, and messages more readily. In addition, responsive web design can also reduce costs since businesses and entrepreneurs no longer have to spend money building two versions of their own website (one for mobile devices and another for computers).

Making Your Website Better and Mobile

Suppose you’ve had a relatively successful online business that has seen customers come back because of your quality offerings. However, when you check the customer feedback, a growing number of messages read along the lines of “the site is hard to view over a mobile device, please fix this.” That can be the smoking gun you need, considering that internet traffic through mobile devices has spiked by several degrees of magnitude over the past four years. There are ways to make it happen, with help from a web design specialist:

Bite-sized Cookies

You may have visited some websites through a mobile device, so it’s time to use that to your advantage in creating a mobile page for your business. Start by conceptualizing what important materials the customer should see on the site at first glance. Researching the feedback data, as well as looking at some competitor sites can give you clues on where to start. Try checking out your website through a mobile device too.

Simplified Layouting

A mobile-friendly website should have a layout that is easy to access. In this respect, the main page must have large buttons that will go to essential sections only. A mobile site of a food business that handles online orders, for example, should have the menu, customer account tab, and order tracking available from the get-go.

Your website going the mobile-access route can be the start of better things for your business. All it takes is the finger pressing the right button.

Choosing the Right Web Design Agency for You

When looking for a web design agency for your company, there are dozens to choose from. How do you make that choice? Here are a few tips to ensure that you’re selecting the right one:

  • Look at their previous work. Past projects by an agency should show you whether you would want to hire them; it should give you an idea of what their web designers are capable of. This can range from a simple flash interface to a unified webpage look.
  • Check their technical knowledge. Professional web designers don’t just make a website look great. They should know how to make it work smoothly through skillful programming, dynamic site updates, and maintenance.
  • Know what you’re looking for. Being aware of what your company needs helps narrow down the kind of professional web designer you should hire. An information website will require a different set of skills than a commerce site.
  • Ask about how they’ll maintain the website. An online presence for a business isn’t like a poster you just put up. Active creative and technical maintenance are needed to keep the site operating and updated.
  • Think about your budget. Depending on what you need, you can have a website up and running at an affordable cost.  Ask the agency about their rates and the services they offer for your money, and decide on your options.