Mobile devices, like smartphones and tablets, are getting more powerful every year. Nowadays, people use them to access the Internet so much that it is estimated that by 2017, 90 percent of all Internet activity will be done through a mobile device. For businesses and entrepreneurs, this is a wake-up call telling them that their online marketing efforts should also start taking mobile interactivity into account.
It’s a good thing, then, than a renowned Lombard web design agency can lend these people a hand using ”responsive web design”, which is something that most Internet experts say is crucial for the inevitable transition to the mobile Internet. Responsive web design basically allows a website to adapt to various screen sizes, resolutions, and orientations, which are what most Internet-capable mobile devices are known to have. In other words, a responsive design ensures that a website remains functional and orderly regardless if it’s viewed from a tablet, a smartphone, or a desktop computer.
Through this feature, mobile marketing campaigns will have greater coverage and impact since mobile users can access ads, offers, and messages more readily. In addition, responsive web design can also reduce costs since businesses and entrepreneurs no longer have to spend money building two versions of their own website (one for mobile devices and another for computers).