Are you starting a fresh digital marketing campaign this year? Are you rebranding your company for 2015? Make sure your online presence is consistent with your improvements or changes. Start with your official website, and consider the elements it contains. Think of how you can tweak its features or alter the website altogether for it to fit in your new campaign or branding strategy. Continue reading
Mobile devices, like smartphones and tablets, are getting more powerful every year. Nowadays, people use them to access the Internet so much that it is estimated that by 2017, 90 percent of all Internet activity will be done through a mobile device. For businesses and entrepreneurs, this is a wake-up call telling them that their online marketing efforts should also start taking mobile interactivity into account.
It’s a good thing, then, than a renowned Lombard web design agency can lend these people a hand using ”responsive web design”, which is something that most Internet experts say is crucial for the inevitable transition to the mobile Internet. Responsive web design basically allows a website to adapt to various screen sizes, resolutions, and orientations, which are what most Internet-capable mobile devices are known to have. In other words, a responsive design ensures that a website remains functional and orderly regardless if it’s viewed from a tablet, a smartphone, or a desktop computer.
Through this feature, mobile marketing campaigns will have greater coverage and impact since mobile users can access ads, offers, and messages more readily. In addition, responsive web design can also reduce costs since businesses and entrepreneurs no longer have to spend money building two versions of their own website (one for mobile devices and another for computers).
With the prevalence of mobile devices today, a lot of companies are looking at responsive web design as a unique way to enhance their marketing efforts and to attract more visitors to their websites. Here are some reasons why responsive web design is going to stay for a long time:
Google recommends it
Google continues to maintain its 66.5% hold of the U.S. search engine market, according to a 2014 ComScore study. With Google’s incredible dominance, search marketers continuously pay attention and comply with the company’s preferred mobile configuration. Google supports responsive websites because it’s easier for them to crawl, file and sort out content in the web. On the other hand, separate mobile and desktop sites make it more difficult for them to index and classify information.
Access to multiple devices
A responsive website can deliberately adapt its elements to the various browser platforms that customers use when looking for information online. Companies don’t need to create different website versions, because a lone version of a responsive website can load on all devices: desktops, laptops, smartphones, and tablets.
Having isolated desktop and mobile sites demand separate marketing campaigns and consume more time and effort on the marketer’s part. A responsive design can maximize the website’s visibility because of using only one URL with optimized content that boosts traffic into the pages and creating a smooth experience for visitors.