Are you starting a fresh digital marketing campaign this year? Are you rebranding your company for 2015? Make sure your online presence is consistent with your improvements or changes. Start with your official website, and consider the elements it contains. Think of how you can tweak its features or alter the website altogether for it to fit in your new campaign or branding strategy. Continue reading
In today’s digital era, businesses engage in different online marketing techniques to boost their success online through increased traffic and conversions. Having a website isn’t enough; to be seen at all in the World Wide Web, you need every suitable strategy in the trade bag of a professional online marketing expert.
A great website starts with great web design. Quality content vitalizes the site pages, but take note—no one will stop long enough to read the content if the design and layout tire their eyes out, instead of leading them to focal points on the page. Here are a few tips: Continue reading
Auditing is one of the things successful companies put their businesses to in order to analyze what proponents within one’s business are working, or to determine if some troubleshooting is required to resolve an issue within the company’s machinations, workflow, or output. For online businesses, auditing is still (and should be) practiced on their websites to determine its overall performance. Continue reading