The Link Between SEO and Web Design

Search engine optimization (SEO) is a worthwhile investment that can add value to your website, and maximize its potential to increase your sales and profitability. SEO aims to improve your website’s ranking on search engine search results pages, through such means as improving the site’s technical structure and the quality of its contents.

While SEO has been proven to be effective in driving traffic to a website, it cannot guarantee that viewers will stay long enough to learn more about the business, or purchase a product or service. Since the ultimate goal of a business is to make profit, huge website traffic isn’t enough. Website owners must find ways to improve their viewers’ browsing experience so the visits can translate to sales and profit.

This is where a good website design comes in. Your website must be created such that visitors can easily get the information they need and navigate through the pages as conveniently as possible. This will increase the chances that they’ll stay longer, and buy your products and services. Browsing experience matters greatly to a user.

Maintaining a good balance between SEO and website design is important. Think of SEO as the door to your home, and web design as the interiors. If your house is messy or uninteresting, don’t expect your visitors to stay longer or come back, even if you keep your door wide open.

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Responsive Design: Your Portal to Mobile Marketing

Mobile devices, like smartphones and tablets, are getting more powerful every year. Nowadays, people use them to access the Internet so much that it is estimated that by 2017, 90 percent of all Internet activity will be done through a mobile device. For businesses and entrepreneurs, this is a wake-up call telling them that their online marketing efforts should also start taking mobile interactivity into account.

It’s a good thing, then, than a renowned Lombard web design agency can lend these people a hand using ”responsive web design”, which is something that most Internet experts say is crucial for the inevitable transition to the mobile Internet. Responsive web design basically allows a website to adapt to various screen sizes, resolutions, and orientations, which are what most Internet-capable mobile devices are known to have. In other words, a responsive design ensures that a website remains functional and orderly regardless if it’s viewed from a tablet, a smartphone, or a desktop computer.

Through this feature, mobile marketing campaigns will have greater coverage and impact since mobile users can access ads, offers, and messages more readily. In addition, responsive web design can also reduce costs since businesses and entrepreneurs no longer have to spend money building two versions of their own website (one for mobile devices and another for computers).

Making Your Website Better and Mobile

Suppose you’ve had a relatively successful online business that has seen customers come back because of your quality offerings. However, when you check the customer feedback, a growing number of messages read along the lines of “the site is hard to view over a mobile device, please fix this.” That can be the smoking gun you need, considering that internet traffic through mobile devices has spiked by several degrees of magnitude over the past four years. There are ways to make it happen, with help from a web design specialist:

Bite-sized Cookies

You may have visited some websites through a mobile device, so it’s time to use that to your advantage in creating a mobile page for your business. Start by conceptualizing what important materials the customer should see on the site at first glance. Researching the feedback data, as well as looking at some competitor sites can give you clues on where to start. Try checking out your website through a mobile device too.

Simplified Layouting

A mobile-friendly website should have a layout that is easy to access. In this respect, the main page must have large buttons that will go to essential sections only. A mobile site of a food business that handles online orders, for example, should have the menu, customer account tab, and order tracking available from the get-go.

Your website going the mobile-access route can be the start of better things for your business. All it takes is the finger pressing the right button.