Mobile Optimization: Why It Matters to Businesses

Optimizing a website for mobile users has occupied many entrepreneurs these days, and it demands your attention as well.

You’re probably wondering: What’s so important about it, and why should you invest time into it? To answer your question, here are specific numbers. Just two years ago, mobile commerce comprised 23 percent of all online transactions; with companies owning mobile-optimized websites enjoying a good 5 percent conversion advantage over non-participating competitors. With the prevalence of mobile devices today, however, you can only imagine how big these numbers have grown.

Mobile optimization is critical to today’s business landscape because of another reason: mobile users behave differently, adding to the fact that their numbers are growing. Compared to desktop users, mobile users want information in quick, easily comprehensible bits. You should also take note of the fact that most of the purchases made by mobile users are often impulse buys, and that statistics show them spending more for such purchases.

In addition to the facts mentioned above, mobile users also share one thing: they can get dissatisfied pretty quickly. Various studies have shown that roughly 43 percent of consumers are unlikely to revisit a slow-loading mobile site, with 40 percent of them also likely to turn to a competitor’s site after a bad mobile experience.

One thing is certain: without mobile optimization, you’re missing out on a lot of good things. If you haven’t upgraded your website yet with the help of a professional web design agency, it’s time to do so.

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