With the prevalence of mobile devices today, a lot of companies are looking at responsive web design as a unique way to enhance their marketing efforts and to attract more visitors to their websites. Here are some reasons why responsive web design is going to stay for a long time:
Google recommends it
Google continues to maintain its 66.5% hold of the U.S. search engine market, according to a 2014 ComScore study. With Google’s incredible dominance, search marketers continuously pay attention and comply with the company’s preferred mobile configuration. Google supports responsive websites because it’s easier for them to crawl, file and sort out content in the web. On the other hand, separate mobile and desktop sites make it more difficult for them to index and classify information.
Access to multiple devices
A responsive website can deliberately adapt its elements to the various browser platforms that customers use when looking for information online. Companies don’t need to create different website versions, because a lone version of a responsive website can load on all devices: desktops, laptops, smartphones, and tablets.
Having isolated desktop and mobile sites demand separate marketing campaigns and consume more time and effort on the marketer’s part. A responsive design can maximize the website’s visibility because of using only one URL with optimized content that boosts traffic into the pages and creating a smooth experience for visitors.